Analysis of Of Mice and Men by John Steinbeck Essay

Analysis of Of Mice and Men by John Steinbeck The story Of Mice and Men was written by John Steinbeck in the year of 1937, during this time the great depression had taken place. Also from 1930 till 1945 this was when World War 2 had taken place amounts of 12 to 15 million people were unemployed they were more poor people on the streets than ever before as with the combination of the hungry and the homeless due to the war and the stock market crash making 15,000 banks close in the period of a couple of years. The story line of the story is about two migrant workers who are George Milton he travels from farm to farm alongside his childhood type friend Lenny Small who is mentally disabled. George is†¦show more content†¦Lenny is totally incapable of making decisions for himself and has to rely on George to take his actions. The living conditions in the ranch were horrible and the workers were considered to be slaves at the ranch. They were all kept in different bunk houses. George complains as well when he says â€Å"what the hell kind of beds you giving us here, we don’t want know pants rabbits.† When he complained about the beds he meant what kind of rubbish beds are you giving us to sleep on. The working conditions of what George and Lenny had to go through were extremely difficult because of getting shifted from ranch to ranch and having to sleep on hay which would have been very uncomfortable. Also this was a great depression not only because of moving around but because you would also have to be on your own and there was no point in trying to make friends because you wouldn’t know if you were going to get transferred to a new ranch the next day. In the story Of Mice and Men George says â€Å"we migrant workers are the loneliest guys in the world, we got no family and we don’t belong in no place.† George is implying that there is no hope of friendship or happiness for migrant workers and that those who work as migrant workers are those who have no family. How ever in most cases people would move from ranch toShow MoreRelatedAnalysis of Of Mice and Men by John Steinbeck1493 Words   |  6 PagesAnalysis of ‘Of Mice and Men by John Steinbeck ‘Of Mice And Men by John Steinbeck is a classic novel, tragedy, written in a social tone. The authorial attitude is idyllic, however, as the story develops it changes into skeptic. It is evident that Steinbeck knew the setting and places he is writing about. In my opinion Steinbeck drew the subject matter from his own experience of working on ranches, he was interested in special kinds of relationships among men working on ranches with him. ThereRead MoreAnalysis Of John Steinbeck s Of Mice And Men 2778 Words   |  12 PagesLiterature 15 October 2014 Author Study: John Steinbeck John Steinbeck, born in February 27, 1902, worked as a manual labor worker before achieving his success as a well renowned American writer. A compassionate understanding of the world s disinherited was to be Steinbeck s hallmark. The novel In Dubious Battle (1936) defends striking migrant agricultural workers in the California fields. In the novel Of Mice and Men(1937; later made into a play), Steinbeck again utilizes the hardships of migrantRead MoreAnalysis Of Of Mice And Men By John Steinbeck1400 Words   |  6 Pagesreality. In the book of Of Mice and Men, written by John Steinbeck, the story is a tale of two drifters working from farm to farm, trying to make a living, and save some money to have their own place someday, which is their dream during the Great Depression. The characters face the hardships of loneliness, poor wages and living conditions, judgemental farm owners, and situations that thwart their success at reaching their dream. In Of Mice and Men, the author Stei nbeck negatively implies that havingRead MoreAnalysis Of Mice And Men By John Steinbeck723 Words   |  3 Pagesneed help. In mice and men, Lennie has trouble understanding the outside world and he takes time to process things in his brain. Lennie doesn’t know his strength and he can get into trouble easily. For example, when Curly wants to fight with Lennie, Lennie accidentally breaks his right arm. At the end of the story, Lennie hugs a puppy but accidentally kills it. Also, he kills Curly’s wife by snapping her neck. People with problems, how can they take care of themselves? In mice and men, George takesRead MoreOf Mice And Men By John Steinbeck Analysis1000 Words   |  4 Pagesâ€Å"Of Mice and Men† by John Steinbeck, portrayed the times of hardship and struggle in United States’ Great Depression. When two exorbitantly contrasting drifters, try to make enough money by working on ranches to achieve their variation of the American Dream. Steinbeck e ffectively got readers attention through each dramatic page and ended the novella with a drastic turn of events that will leave the readers in awe. Although many book concerning the great depression may seem boring Steinbeck was successfulRead MoreAnalysis Of John Steinbeck s Of Mice And Men 799 Words   |  4 PagesUday Sharma Ms. Hunt ENG-3U0 7/19/2015 Lennie Small: Character Analysis What happened to their dream? What went wrong? Of Mice and Men; by John Steinbeck is a novella about George and Lennie. George is a quick and witty person, whereas Lennie is slow and strong. Lennie Small is a child-like character who is innocent, kind-hearted, and short-tempered, these traits are some of the factors to many of the mishaps throughout the novella and relate to the theme that true friendship requires sacrificesRead MoreRhetorical Analysis Of John Steinbeck s Of Mice And Men 1406 Words   |  6 PagesRhetorical Analysis Essay John Steinbeck, writer of the novel, Of Mice and Men, uses many different rhetorical devices and appeals to unravel the essence and truth of the American Dream, while revolving around the world of these characters, George and Lennie. Written during the great depression, the novel itself shares the lives of many different people during that time period. It explored how everyone was treated through that time due to skin color, disabilities, and gender. Life during thisRead MoreEssay about Analysis of ‘Of Mice and Men by John Steinbeck 1488 Words   |  6 PagesAnalysis of ‘Of Mice and Men by John Steinbeck ‘Of Mice And Men by John Steinbeck is a classic novel, tragedy, written in a social tone. The authorial attitude is idyllic, however, as the story develops it changes into skeptic. It is evident that Steinbeck knew the setting and places he is writing about. Read MoreAnalysis Of John Steinbeck s Of Mice And Men 1020 Words   |  5 PagesWeak Do opposites really attract? Can two people, with no similarities, share a close bond? It proves to be so in the novel Of Mice and Men , written by John Steinbeck. A novel which tells the story of two men, George and Lennie, and their journey of a new job working on a ranch. A novel with a different but interesting style of writing. A novel where John Steinbeck utilizes how powerful George is over Lennie, to signify how people believe they are dominant over others, because of their greaterRead MoreAnalysis Of John Steinbeck s Of Mice And Men Essay1320 Words   |  6 Pagestowards women have been a problem in society since men foolishly decided to give women the stereotype of being housewives and only good for breeding children. Those who refuse to follow the stereotype are considered promiscuous, or unfaithful towards their significant other. This stereotype was highly expected of women during the early twentieth century, and was also exhibited in John Steinbeck’s Of Mice an d Men towards Curley’s wife. Of Mice and Men took place in the 1930s, and the plot follows two

Apple and Their Innovations - 694 Words

Apple is referred to as the brand of innovation. It is known as a leading innovator which uses its brand name, friendly interface and it design to reinvent and grow product into new or existing market. They created the first smartphone back in 2007 and it was seen as the best information system created since the mobile phone. There are many lessons that we learned from apple business model. The first one is that Apple is no longer a product business but it is more about a platform business even though many people see apple dependent on their bestseller the Iphone. The continuous development of the platform potential is where the leadership of apple lies. For instance, the Iphone design didn’t change much since its launch but the hardware component are changing constantly as we can see in the Iphone 5S where the major change is the A7 new chips and the capacity of displaying at 64 bits instead of the 32 bits used by all its competitors. This strategy is very good for any compan y competing in the technological industry as it helps focus more on their business transformation and hardware innovation. For instance, Apple is building around its ecosystems and platforms all its revenue streams, the different products in the chain and the different services they offer. The second important innovation of Apple is their focus on product design. As we know design is a necessity in a fierce market. However, it is not always seen as a success ingredient but more as a commodity. ForShow MoreRelatedInnovation in Apple1044 Words   |  5 PagesInnovation in Apple, Inc. Part I: Thinking a technological innovation Apple Inc, is incorporated in 3 January 1977 as a multinational corporation which serves as a manufacturer and designer in the consumer electronics sector. Their focus point is production, marketing and support service of personal computers, computer hardware and software portable mp3 players, portable video players and finally mobile phones with the multimedia function. The company is located in USA, California, SiliconRead MoreApple Innovation, Technology756 Words   |  4 PagesApple Innovation, Technology Gregory Bourque Averett University Management Strategy BSA 444 Mike Jernigan PhD September 20, 2011 Apple Innovation, Technology Since its birth in 1976, Apple has remained a forerunner in innovation and technology with a temptation that enthusiasts can hardly resist. From iMacs to iPads, this 35-year-old company has repeatedly created consumer frenzies with elegant innovative products. As they ramp up the next buzz over the new iPad 3, scheduled to hit theRead MoreThe Innovation Success Of Apple1867 Words   |  8 PagesThe innovation success of Apple In 1976, Apple Inc. was founded by Steve Jobs, Ronald Wayne and Steve Wozniak and is headquartered in California, U.S. In the last couple of years, the executive team of Apple has experienced some changes. In 2011, the company unfortunately experienced the death of their CEO Steve Jobs. Then Time Cook was named as CEO and a member of the Board of Directions for Apple. It specialises in manufacturing, personal computers, computer software, services, media devices andRead MoreApple - Design Thinking and Innovation at Apple7835 Words   |  32 Pagesbeginnin ined in the U cial strength a the worst rec n and annua General Elec firms had larg ned to Apple, Jobs, after all as coming bac ore commitme nce being fou uter hardwa hone, and re els. Moreover ublishing bus r and its appl hs after launc one who used miliar object. So pple’s succes g. It came fro ire to develop c within the f dreams of mi its eyes on the s Apple ven etitors, the r any often def _______________ and independent r solely as the basis ineffectiveRead MoreDesign Thinking and Innovation at Apple1406 Words   |  6 PagesApple Case Assignment Abstract The purpose of this assignment is to access the â€Å"Apple way† and understand the source of their systematic innovation and the way to sustain it. The major source of innovation is design thinking, which is also discussed based on Apple case. Finally, Steve Jobs is compared to other major industry player, Bill Gates, in order to understand their major difference and compare their success stories. Is there a systematic approach to Innovation at Apple? How would you characterizeRead MoreDesign Thinking and Innovation at Apple1000 Words   |  4 PagesBACKGROUND: Apple has been a leader in innovation for years and has been able to achieve so by striving hard to deliver insanely great products with simplicity and sophistication. The constant need for innovation, development of unique product development strategies and their prompt execution, the presence of the visionary, Steve Jobs and their bold attitude at business experimentation formed the basis of principles at Apple. During mid-1970s, computers were mere automation devices and were notRead More The iMac: An Apple innovation Essay780 Words   |  4 Pages The iMac: An Apple innovation Apple was definitely â€Å"thinking different† when it created the new addition to the Macintosh family, the iMac. It’s creative design and refreshing departure from the computer industry standard of boring beige boxes is gaining this marvel many optimistic reviews. This new personal computer, which is pronounced eye-Mac –the â€Å"i† stands for Internet, combines the computer and the monitor in one unit making it, in effect, an updated version of the original one-piece MacintoshRead MoreApple s Design Thinking And Innovation At Apple906 Words   |  4 PagesKierson Wilfley October 29, 2014 BBUS 471 Apple Ideas Case 1. After reading Design Thinking and Innovation at Apple, it is quit obvious why Apple has been so successful. One reason is that they had great products and services to offer such as design thinking and clear development strategy. Their Design Thinking is what connected Apple’s designers and customers because of the emotion that was transferred. This was seen with the original Macintosh. Bill Atkinson said â€Å" . . . There was an emotionalRead MoreDesign, Thinking and Innovation at Apple1387 Words   |  6 Pages1. Executive Summary Apple as one of the most famous and successful corporations and brands in the world can attribute its past success to Steve Jobs and their employees. The whole organisation understands the companies (mainly Steve Jobs) vision and philosophy. In Apple, employees think that they can change the world and bring completely new values to the customers by design and innovation. They not only want to deliver these new values in a simple way, but also want to provide the customersRead MoreInnovation Strategy of Apple, Inc.824 Words   |  4 Pagesshare in the industry. Apple Computer Inc., is known as Apple Inc. has proven that a company may successfully diversify its portfolio if they continue to be innovative in creating new products and improving older products. Apple Inc. was established in April 1, 1976 by founders Steve Wozniak and the late Steve Jobs with the release of one computer. The company then became incorporated on January 3, 1977 in Cupertino, California. During the early years of the company Apple was known as the manufacture

How to make better decisions Free Essays

The film â€Å"How to Make Better Decisions† was quite interesting. The beginning of the film highlighted how based on science, It shows that the decisions we make are bad. We assume that we have a strong awareness of our choices and the reason why we do certain things. We will write a custom essay sample on How to make better decisions or any similar topic only for you Order Now I agree with that because every time I make a decision, I always think that I know what the outcome would be, but really I am only making a decision based on my emotions and I am only assuming to think the outcome will be great. When I was in high school, there was a pair of sneakers that I really wanted. These sneakers were about $100 and my mother thought I was crazy for wanting them. At that time In my life, I convinced myself that I should buy these sneakers because they were cute and I really wanted them. Looking back now, that was a very bad decision. I could have saved that money and used it for something else. The only reason why I wanted those shoes was simply because everyone in school wanted them, but only certain students could afford them. It was like I had to prove something by buying hose shoes, and I did not make a logical decision when purchasing them, I acted out on emotions. At that time In my life, my â€Å"grip on reality† was not as tight as I thought. I found It quite hilarious In the documentary, when Mathematician Garth Sunder spoke to the four men about how compatible they may be when finding a potential partner at the party. The four men Levi, John, Cal, and Chris were very brilliant, but they were all single because they do not know how to approach women. Sunder believed that he can help the four men find suitable girlfriends by using algebra equations. It was called the â€Å"Do I Stand a Chance with Her equation. Cal was told that he would have a 95% chance with the girl he liked because he was a â€Å"witty conversationalist† and he was much more attractive than the girl he Liked. Well after talking to the girl for not too long, It seemed as though she was not the least bit interested in him. John was told that he had a 41% chance of finding someone compatible, but he seemed to be doing fine when talking to one of the women at the gathering. Chris was told that he would have a 43% chance, so he cited Just to be himself and be honest with the woman he was talking to and it seemed to work out well for him. The fourth guy from the group Levi did not want to follow the math equation, and he ended up not meeting or talking to anyone that night. I really found the math equation to be ridiculous. I still can’t see how a math problem can determine if someone will like you or not. That is based on the individual. Like the saying goes â€Å"beauty is in the eye of the beholder†. It was a bit shocking to see that Garth Sunder actually wrote a book that has an equation of every tricky situation that life has to offer. He believes that to come to a truly logical factor, the decisions must interact with Algebra. I searched for the book on Amazon and It Is called â€Å"Geek Logic: 50 Foolproof Equations For Everyday Life†. With a price of $2. 45 plus a $3. 99 shipping fee, I’m strongly considering purchasing this book. I’m not purchasing the book to help me with creating equations to assist me on decision making, but I’m interested to see how the equations are set up. I’m sure out of curiosity I am going to try and use one of those equations just to see if it sakes me make decisions rationally. He marketplace. He gave many of the people options to either keep the twenty pounds or gamble for the other thirty pounds in hopes of walking away with fifty pounds, or to Just keep a portion of the money without gambling for the extra thirty pounds. The risk takers were the one who decided to gamble, while the ones who are not risk takers simple opted out of gambling and dec ided to walk away with the money they already had. I am a risk taker and if I was in that situation, I would definitely gamble for the extra thirty pounds. I would first convince myself that I’m not really losing anything even if I don’t win the extra thirty pounds. If I had not come into the market place then I would not have even had the opportunity to try and gamble for the money. Even if I did not win the fifty pounds, I’m still leaving with the same amount of money that I came in with. I felt sympathetic towards the woman in the video who had the brain damage that affected her frontal lope. Tasks such as remembering to take her medicine or simply going to the grocery store can be very difficult for her. With our frontal lopes being the largest part of our brain and also playing a role in how we reason and make decisions, I can see how it may be difficult to have that part of the brain destroyed. The test with the warm and hot cup that was done by the Yale University students was quite fascinating. The students who held the warm cup had a much more positive response when asked if they would hire the young man as Project Manager whereas the students who held the cold cup all stated that they would not hire him. I see this same behavior with myself everyday! One the days that I am able to grab myself a nice cup of hot coffee in the morning, I tend to be in a very good mood at work. The warm feeling that the coffee gives me, puts me in a very good mood and for some strange reason I feel very determined to get my work done. Then on the days that I may be running late to work and cannot stop to get a cup of coffee, I will go to the vending machine in my office building and grab a soda. After the first sip I stats to get cold and irritated. I start wishing that I was home in bed instead of being at work. I find myself sighing a lot and constantly looking at the clock and waiting for my lunch break to run to the nearest Way for a warm drink. I believe I watched that part of the film three or four times. The first two times I watched it I said to myself â€Å"Oh my gosh! That is so me! † I truly enjoyed watching this documentary and I believe it was a great film. Although it may not be 100% accurate, some of the ways we make decisions are influenced by our emotions. I would have never thought that a simple beverage can really change my mood, or affect how I choose to go through my work day. How to cite How to make better decisions, Papers

Analysis of social Marketing

Question: Discuss about the Analysis of social Marketing. Answer: Introduction The current study concentrates on cause marketing or else cause related marketing (CRM) that indicates towards a category of marketing that essentially involves cooperative efforts and collaboration between a for profit as well as non-profit corporation. The cause marketing are necessarily designed to boost the sales of the former and the cause of the latter. The present assessment concentrates on cause-related marketing that upholds a cause or else social marketing that again furthers another cause. In addition to this, the present study also carries critical evaluates and carries out a comparative study of the website of RSPCA regarding Adopt a pet campaign and and WWF concerning Adopt an animal. Description of organizations and pets RSPCA is essentially a self-governing, non-government public-based charity delivering animal care as well as protection services. Again, RSPCA Australia is also a federal unit of the eight different autonomous state-run as well as region Australian Member Societies (Events and Fundraising, 2016). This organization intends to avert brutality to animals by dynamically endorsing animal care as well as protection. WWF Australia is a non-profit organization headquartered in Ultimo, New South Wales that partners with different entities such as governments, corporations, communities as well as individuals to counter a wide range of demanding environmental problems (Donate to WWF to help train conservation detection dogs, 2016). Product Definition: The information regarding the Adopt a pet campaign can be availed and accessed from the official website of RSPCA. The analysis of the information available from the website reveals the fact that the product of the organization in this case are the adoption of animals as pets. Therefore, pets are the products in this case for the organization RSPCA (Events and Fundraising, 2016). RSPCA has launched a website adopt a pet as a part of the campaign for promoting the cause of animal care as well as protection that boosting adoption. The different types of pets that can be treated as products of RSPCA include the following: Dog Puppy Cat Kitten Amphibian Bird Cattle Crab or else fish Farm Ferret Fowl Goat Guinea Pig Horse Pig Rabbit Reptile Rodent Sheep (Events and Fundraising, 2016) The information available from the website of WWF reflects the fact that WWF promotes a campaign for animal care and protection by means of donation (Wildlife Environmental Conservation Organisation - WWF - WWF-Australia, 2016). In this case, the product that WWF intends to market include acquirement of donations for dogs and their conservation, protection of Australian endangered species such as Bilbies, Koalas, Numbats and many others. Core Benefit: The core benefit of the campaign launched by RSPCA for boosting adoption of animals can make certain protection of animals and savings lives and providing homes to pets (Events and Fundraising, 2016). The campaign launched by WWF for gathering donations for Australian species can ensure protection of several endangered species and gain wider benefit of maintaining balanced populations of different types of animals on planet and bio diversity in the ecosystem (Wildlife Environmental Conservation Organisation - WWF - WWF-Australia, 2016). Expected Product: Expected product refers to the attributes of the particular products or else services that normally anticipate to receive at the time of making purchases (Lefebvre, 2012). Again, the marketers in this case the non-profit organizations RSPCA and the WWF also keep in mind different attributes of expected products that the target consumers intend to purchase at the time of planning of the campaigns (Domegan et al., 2013). Augmented Product: The products of both RSPCA and the WWF has can be considered to be augmented products that has both the physical as well as non-physical attribute that can be further added to augment the overall value of the products (McKenzie-Mohr, 2013). Price Definition Initial Cost: The information available from the official website of WWF reveals the fact that the campaign for donation permits the target audience to select an amount of donation from a range of alternatives that include $47, $62, $98,$134 and other (Wildlife Environmental Conservation Organisation - WWF - WWF-Australia, 2016). This can be regarded as the cost of supporting the cause. Again, the information divulged from the official website of RSPCA reflects the fact that the RSPCA as a charitable organization also depends on donations as well as support from the community. As per the Australian Veterinary Association, the Family Pooch Index has reflected that during the mean lifetime of a dog, owners need to expend on average in excess of $25,000 each animal (Wildlife Environmental Conservation Organisation - WWF - WWF-Australia, 2016). The initial are essentially incurred for initially purchasing the animal, council registration, deseing, flee as well as worm treatments, micro chipping, vaccinations, car restraints, grooming and training as well as toys and treats. The items for the ongoing costs include the annual health check-up, flee and worm treatments, food, grooming and toys and treats. Figure 1: Costs for adoption (Source: Events and Fundraising, 2016) Place Definition: The official websites of WWF and the RSPCA provides the online platform for carrying out the campaign that in turn can attract the attention of the target audience of the company. In order to make the process of adoption simpler, RSPCA has launched Adopt a Pet, countrywide website that can let the target audience of the firm to view the animals that are to be adopted at different locations of RSPCA through Australia. Similarly the donation campaign of the WWF also uses the online platform that is the official website and social media to inform the target audience of the company (Bakan, 2016). WWF gathers the donations for protecting different types of habitats at vulnerable Koala populations, saving endangered Numbets in particularly Western Australia and providing indigenous rangers in especially the Kimberly (Donate to WWF to help train conservation detection dogs, 2016). Therefore, for both the organizations, the target customers who intend to adopt or else donate for the cause of protection as well as care of animals can access the organizations through online platforms such the official websites and social media campaigns (Rice Atkin, 2012). This helps to know about the details of the adoption and donation. The target customers can get to know about the locations of RSPCA and WWF from where people can make their contributions. Promotion Definition The management of WWF sends messages for the promotion of their campaign for donation from potential customers through the official websites, sends mails to the visitors of the page that fill the contact forms. The main types of message that are sent to the target audience of WWF comprises of the information regarding the crisis, wildlife conservation and donation details. In addition to this, the management of WWF can pass on their messages to public for generation of particularly public awareness through innovative ads (Binggeser et al., 2015). Furthermore, the WWF also undertakes digital marketing and social media campaigns, different commercials as well as hot news for sending the messages to the target audience. The social media strategy of WWF includes the usage of the Hootsuites augmented process of demographic targeting as well as geo fencing to concentrate on the target audience of specific country offices by language as well as locations (Cross et al., 2015). WWF also used the Snapchats for sending photos of endangered species that can be viewed only once signifying that the endangered species can similarly disappear and will not be seen again (Donate to WWF to help train conservation detection dogs, 2016). Figure 2: Promotional campaigns of RSPCA (Source: Events and Fundraising, 2016) Again, the management of RSPCA sends messages for the promotional campaign of adoption of pet through the official website, social media platforms, videos, posters as well as television ads. The company also makes use of direct marketing actions such as the direct emails, different electronic messages as well as sms. In addition to this, the promotional activities of the firm also includes digital campaigns for raising the awareness among the public in general and to persuade people to come forward and make their contributions towards this cause (Crouch Housden, 2012). The different channels selected for the promotional campaigns have different types of messages depending upon the channels that are used (Hair Jr Lukas, 2014). The main message of the campaign or else idea behind the campaign of RSPCA is to assist all the unwelcome animals to get another home with a new family that necessarily wants those animals. Therefore, the primary message is to raise public awareness and to donate and thereby help the deprived and harmless animals to get rid of their pitiable conditions and get a brighter future by giving them a home to live in (Kotler et al., 2015). In addition to this the management of RSPCA also wants to persuade and at the same time inform the entire public to come forward and make monetary contributions for these animals and to adopt a pet for bring about a change for the better in the lives of these animals as well as the lives of the people (Perreault Jr et al., 2013). Figure 3: Promotional campaigns of RSPCA (Source: Events and Fundraising, 2016) Target Market The target audience of RSPCA are the teenagers, pensioners, family persons, young children or else any famed person. Nevertheless, the families are the main target audience of the firm RSPCA as they have the largest propensity to adopt pets and allow them to join a family (De Mooij, 2013). Families can also provide the pets an improved lifestyle and better conditions for living and proper care. However, children can be regarded as a subset of the target segment family. Nevertheless, children find pets cute and treat them in a friendly manner and treat them with love and share love and friendship. Figure 4: Target audience (Source: Events and Fundraising, 2016) Again, the target audience of WWF includes people aged between the 18-to-25-year of both the genders. Particularly, WWF also targeted Millennials , the audience who were much dynamic on both the social as well as mobile media, specifically Twitter plus Snapchat. Again, the management of WWF also carried out research and studied the behaviour of the targeted segment on various channels. They also followed the way people shared contents in Snapchats and even the types of images with the intention of understanding the target group and institute long-term associations (Donate to WWF to help train conservation detection dogs, 2016) Fitting in the target market I myself also fit in the target market as I too have a family and can be positioned in the segment of family that can adopt a pet and look after it. At the same time, I too have the awareness regarding the endangered species and can contribute for saving the endangered species. Conclusion The above mentioned elucidates in detail the cause based marketing of two different non-profit organizations RSPCA and WWF. The present study also critically evaluates the websites for gathering the information related to the 4Ps of marketing. The above study expounds in detail the products of the two companies and illustrates both the initial as well as the ongoing price that customers need to pay for the products that is essentially for the adoption and donation in both the cases. In addition to this, the above report also explicates illustratively the place from where the products can be obtained and analyses the manner in which the customers can make a purchase. Furthermore, the study expounds in detail the promotional strategies that are used for sending the messages of the company. References Bakan, J., (2016). Social marketing: thoughts from an empathetic outsider. Journal of Marketing Management, 32(11-12), pp.1183-1189. Binggeser, E., Hampel, S.M., Hammon, L.V. Hippner, H., (2015). The Impact of Emotions on the Effectiveness of Viral Marketing Campaigns. In The Sustainable Global Marketplace (pp. 366-366). Springer International Publishing. Cross, J.C., Belich, T.J. Rudelius, W., (2015). How marketing managers use market segmentation: an exploratory study. In Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference (pp. 531-536). Springer International Publishing. Crouch, S. Housden, M., (2012). Marketing research for managers. Routledge. De Mooij, M., (2013). Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Domegan, C., Collins, K., Stead, M., McHugh, P. Hughes, T., (2013). Value co-creation in social marketing: functional or fanciful?. Journal of Social Marketing, 3(3), pp.239-256. Donate to WWF to help train conservation detection dogs. (2016). Donate.wwf.org.au. Retrieved 15 December 2016, from https://donate.wwf.org.au/campaigns/christmas2016/ Events and Fundraising. (2016). RSPCA Australia. Retrieved 15 December 2016, from https://www.rspca.org.au/get-involved/events-and-fundraising Hair Jr, J.F. Lukas, B., (2014). Marketing research. McGraw-Hill Education Australia. Kotler, P., Burton, S., Deans, K., Brown, L. Armstrong, G., (2015). Marketing. Pearson Higher Education AU. Lefebvre, R.C., (2012). Journal of Social Marketing. Journal of Social Marketing, 2(2), pp.130-137. McKenzie-Mohr, D., (2013). Fostering sustainable behavior: An introduction to community-based social marketing. New society publishers. Perreault Jr, W., Cannon, J. McCarthy, E.J., (2013). Basic marketing. McGraw-Hill Higher Education. Rice, R.E. Atkin, C.K., (2012). Public communication campaigns. Sage. Wildlife Environmental Conservation Organisation - WWF - WWF-Australia. (2016). Wwf.org.au. Retrieved 15 December 2016, from https://www.wwf.org.au/